Luxury Insurance Review
Luxury Insurance Review
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Berkley One
Lloyds Insurance
Pure Insurance
CHUBB

High Net Worth Carriers


If you’re reading this, you’re likely part of a rarified club—the one where words like "vault," "appraisal," and "bespoke" aren’t just metaphors but everyday concerns. You own treasures: the kind that make grown adults whisper in awe, that cost more than some people’s lifetime earnings, and that require a level of protection that goes beyond the mundane. This article is for the collectors, the connoisseurs, and the guardians of legacy.


Let’s set the stage: you’ve got a home and a collection valued at $10 million+. Your art, watches, cars, or wine collection isn’t just an asset; it’s a passion project—one that demands meticulous care. For such holdings, not just any insurance will do. We’re talking about the elite high-net-worth carriers offering white-glove service tailored to those with the bank balance to match their exquisite taste. These aren’t cookie-cutter policies; they’re bespoke masterpieces of protection.


Here’s a look at the top four carriers who dominate this niche. We’ll break down pros, cons, general rates, coverage options, and noteworthy features.

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Any Rich Guy

1. CHUBB

 

Pros:

  • Breadth of Coverage: CHUBB excels in insuring everything from homes and collectibles to yachts and private planes. Their policies are all-risk and written with fewer exclusions compared to most competitors.
  • Flexibility: Automatic coverage for newly acquired items (e.g., art or jewelry) is included, giving collectors time to notify the carrier.
  • Claims Handling: Their claims process is revered, offering immediate payouts for agreed-upon values, reducing negotiation headaches.

Cons:

  • Premium Cost: Coverage comes at a premium, especially for collections valued in the tens of millions.
  • Strict Underwriting: CHUBB doesn’t shy away from requiring rigorous appraisals and risk mitigation measures.

Rates:

  • Valuable Articles Policies: Roughly $0.50 to $0.80 per $100 insured value annually. For example, a $5M collection could cost $25,000 to $40,000 per year.


Coverage Highlights:

  • Worldwide protection for fine art, jewelry, and collectibles.
  • Options for agreed-value payouts, eliminating disputes over depreciation.
  • Specialized risk management advice, including storage and transportation guidelines.




2. PURE Insurance 


Pros:

  • Focused Clientele: PURE exclusively serves high-net-worth families, ensuring a tailored experience.
  • Proactive Risk Management: The PURE Risk Management team often visits properties to recommend measures to reduce risk.
  • Loss Prevention Services: Complimentary services like wildfire and hurricane mitigation are game-changers.

Cons:

  • Membership Model: PURE operates like a mutual, so not everyone qualifies. Membership fees can feel steep.
  • Limited International Reach: Unlike CHUBB, PURE’s global coverage may require supplemental policies.

Rates:

  • Generally more competitive than CHUBB, with valuable article rates averaging $0.40 to $0.70 per $100 insured value annually.


Coverage Highlights:

  • Coverage for items ranging from rare wines to collector cars.
  • Deductibles can be customized per item or collection, offering flexibility.
  • White-glove claims handling ensures speedy resolutions without bureaucracy.





3. Lloyd’s of London 


Pros:

  • Bespoke Policies: Lloyd’s operates as a marketplace, enabling collectors to craft highly tailored policies.
  • Unmatched Expertise: Insuring the rarest and most unusual items, from vintage manuscripts to racehorses.
  • Global Reach: Lloyd’s offers unrivaled worldwide coverage, ideal for international collectors.

Cons:

  • Complexity: As a marketplace of underwriters, navigating Lloyd’s policies can feel overwhelming.
  • Premium Variability: Rates and terms vary widely depending on the underwriter.

Rates:

  • Highly variable, typically $0.60 to $1.00 per $100 insured value annually. Unique items or high-risk locations may increase costs.


Coverage Highlights:

  • Full customization for niche collections, including items not covered by standard carriers.
  • Coverage for depreciation, restoration, and even loss of market value.
  • Access to specialists who understand your collection’s value inside and out.





4. Berkley One 


Pros:

  • Innovative Offerings: Berkley One is a modern, tech-forward carrier offering streamlined digital tools for policy management.
  • Personal Touch: Despite its digital edge, Berkley One prides itself on boutique, high-touch customer service.
  • Focused Expertise: Strong focus on insuring newer high-value collections, such as contemporary art and emerging luxury assets.

Cons:

  • Limited Availability: Berkley One’s offerings are currently restricted to certain states.
  • Smaller Portfolio: As a newer entrant, they lack the legacy of CHUBB or Lloyd’s.


Rates:

  • Competitive, with rates averaging $0.40 to $0.60 per $100 insured value annually.


Coverage Highlights:

  • Innovative solutions for storage and transit, including IoT-enabled monitoring for high-value items.
  • Automatic coverage extensions for new acquisitions within a certain value range.
  • Strong focus on client education, empowering collectors to understand their coverage.



Key Takeaways for the Discerning Collector

  1. CHUBB is the gold standard for comprehensive, global coverage but comes at a premium.
  2. PURE Insurance delivers exclusivity and competitive rates but caters to a more localized market.
  3. Lloyd’s of London offers unparalleled customization, making it ideal for truly unique or international collections.
  4. Berkley One is the boutique newcomer, blending solid rates with a personal touch, but caters to a very limited market.


Luxury asset insurance isn’t just a policy—it’s peace of mind for the irreplaceable. Whether you’re protecting a $10M home, a Bugatti in your garage, or a priceless Monet on your wall, these carriers ensure your treasures are covered with the care and expertise they deserve. The only question left is: which one fits your collection best? 



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